Even though designing websites requires work, it can be argued that maintaining them over the course of time needs just as much effort. Any website development company will be able to agree, especially as sites change over the course of time. Maintenance is vital, but you may be curious to know what this process entails. Here are a few do's & don'ts that you should know so that your site will continue to perform at the highest level.
DO ensure that your links work. Even though you might have tested out your links ad nauseam prior to launch, this doesn't mean that they'll work all the time. According to companies such as Lounge Lizard, for one reason or another, the links in question might become faulty. What this means - and a number of web design companies can say the same - is that all of your links should be routinely tested. This is just one of many ways to go about maintenance.
DON'T make your site difficult to navigate. Even if you think you have an easy time moving from page to page, this doesn't necessarily mean that the experience will translate to others. Not everyone is particularly tech-savvy, meaning that you have to build your site for everyone to use. Changing your layout, if even to a minimal degree, can make a huge difference. This is yet another way to go about website maintenance of the highest level.
DO monitor the pace at which your website performs. Everything from how long your website loads to the length of time needed to move from page to page falls under this umbrella. For those that are involved in web maintenance, speed is a critical element. Without it, no one is going to want to stay on a particular site for long. By optimizing your site for the sake of speed, engagement and performance alike will improve.
DON'T forget that content is mandatory. Lastly, in order to go about web maintenance at the highest level, content creation must be taken into account. Anyone that runs a business will tell you that value must be provided to consumers. One of the ways to do this, especially online, is by producing content that will strike their interest. Without it, not only will your site fail to generate traffic but it's likely that it won't do well for a ranking standpoint either.
DO ensure that your links work. Even though you might have tested out your links ad nauseam prior to launch, this doesn't mean that they'll work all the time. According to companies such as Lounge Lizard, for one reason or another, the links in question might become faulty. What this means - and a number of web design companies can say the same - is that all of your links should be routinely tested. This is just one of many ways to go about maintenance.
DON'T make your site difficult to navigate. Even if you think you have an easy time moving from page to page, this doesn't necessarily mean that the experience will translate to others. Not everyone is particularly tech-savvy, meaning that you have to build your site for everyone to use. Changing your layout, if even to a minimal degree, can make a huge difference. This is yet another way to go about website maintenance of the highest level.
DO monitor the pace at which your website performs. Everything from how long your website loads to the length of time needed to move from page to page falls under this umbrella. For those that are involved in web maintenance, speed is a critical element. Without it, no one is going to want to stay on a particular site for long. By optimizing your site for the sake of speed, engagement and performance alike will improve.
DON'T forget that content is mandatory. Lastly, in order to go about web maintenance at the highest level, content creation must be taken into account. Anyone that runs a business will tell you that value must be provided to consumers. One of the ways to do this, especially online, is by producing content that will strike their interest. Without it, not only will your site fail to generate traffic but it's likely that it won't do well for a ranking standpoint either.
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