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Leveraging Your Blog To Earn On The Web

By Roman Deluna


It is essential that one makes the most of any online opportunities and blogging is no different. There are a lot of different options when it comes to using a blog to earn an online income. First option is to promote other people's products as an affiliate? Another more difficult option is to develop your own products to sell on your blog. Last but not least you can choose to use your blog for advertising your business or someone else's. These are three of the most popular ways to leverage your site to make money online.

You will certainly want to give affiliate marketing a shot if you want a quick, simple, and inexpensive place to start. Affiliate marketing is where you sell someone else's product or service for a share of the sale in the form of a commission. The commission amount or percentage is determined by the merchant. The process is simple all you do is promote affiliate links on your site or within your blog post and when you make a sale you get paid. There are volumes out there regarding affiliate marketing and if you plan on using this as a strategy I suggest you get well versed to improve your odds of success.

The actual process itself is very simple all you need to do is go somewhere like Clickbank and find a product in your niche you want to promote. Go to the merchant site and request an affiliate link. The merchant will often times also provides other resources such as banners for you to use. Next you incorporate the links where appropriate or paste the banner code updated with your affiliate link on your site. The affiliate code is what the merchant uses to track the sales and insure the right individual gets paid.

The next option you may want to use is to include AdSense ads from Google. This requires setting up an account with Google and is probably the most common type of pay-per-click advertising people with websites use. It entails making advertising space available on your site by pasting an ad code provided to you and deciding where you want the ads to show. Every time someone clicks on one of the ad links you get paid. The best part of this type of advertising is that Google keep track of everything for you.

In most cases it involves the visitor completing a simple form to ask for further information or request some form of contact. In both of these cases the companies will provide you some form of code to add to your website and they take care of tracking the clicks and paying you. Keep in mind what I said at the beginning if you are not experienced and you are just starting your blog this will not be a viable option for you. Reason being these companies are looking for established sites with significant consistent traffic to get exposure to their ads.

Here are some terms you will need to know if you go this route. Cost per Thousand (CPM; the M is the roman number for 1000) advertising is one form of this type of advertising. With CPM advertising you are paid a certain amount per 1000 impressions. An impression is a single instance of an ad on a webpage. So an ad with a CPM of $2 on a blog that gets 20,000 views would earn $40 a day for that particular ad. It is pretty simple to see how that could add up quickly.

The other option is to sell your advertising space to other marketers by placing their ads or banners on your site for a set monthly fee. This option may take a lot of effort on your part as you are responsible for finding the marketers who want to advertise on your site. It becomes much easier when your site gets popular at which point marketers may actually seek to advertise on your site. Once they start advertising, you will need to be mindful of those ads when updating your site. This option won't appeal to everyone due to the effort involved in setting up payment methods and installing their banners on your site.

Notwithstanding which way you choose to go; there's a probability you can make money online with a simple blog that you monetize using one of these strategies. You will need to reign in your expectations somewhat as blogging is not a get rich quick proposition. It will take you time to become proficient at blogging consistently and it will take even more time to get noticed on the World Wide Web. I do not say this to discourage you as you will eventually start seeing results maybe after the 3 month period of blogging pretty much daily. Cherish all your little successes along that way and use them to motivate you to continue and you will eventually be successful.




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