At first glance, a URL is nothing but a series of letters and numbers that one enters into the search bar to access a website. However, as you peel back the layers, you'll start to learn that URLs hold considerable weight in your marketing efforts. This is especially true when it comes to Long Island SEO, which is why you may want to change yours. Before determining if this is the best course of action, though, adhere to the following do's and don'ts.
DO keep URLs at reasonable lengths. If you're struggling with URL optimization, start by focusing on their length. If you feel like they are a little too long, feel free to condense them if possible. Anyone that specializes in Long Island SEO will tell you that the shorter a URL is, the more readable it will eventually be. This is a great start, but understand that there are other ways to help yourself from an SEO point of view.
DON'T use underscores. The reason for this, according to companies like fishbat, is that search engines cannot read them. Even if you use the right keywords in your URLs, they may not be readable if underscores are used. This is where hyphens come into play, as they break up words more effectively from a readability perspective. By keeping this in mind, you won't have much trouble ranking in the long term.
DO incorporate keywords you'd like to rank for. This is the main goal of SEO, after all, which is why you should be mindful of where keywords are located. If you don't see them in the URLs of your internal pages, try to include them. Of course, you want to make sure that they're relevant to the content on each page. If everything checks out in this sense, you'll be good to go. One can make the argument that this has the greatest influence from an SEO perspective.
DON'T build URLs without a long-term plan in mind. What does this mean, you may wonder? For starters, understand that marketing constantly changes, meaning that you should be prepared for the future. The same logic applies to URLs, so make sure that these are built with care. When you're able to future-proof your sight, you stay ahead of the game, which allows you to keep up with your competition in the process.
DO keep URLs at reasonable lengths. If you're struggling with URL optimization, start by focusing on their length. If you feel like they are a little too long, feel free to condense them if possible. Anyone that specializes in Long Island SEO will tell you that the shorter a URL is, the more readable it will eventually be. This is a great start, but understand that there are other ways to help yourself from an SEO point of view.
DON'T use underscores. The reason for this, according to companies like fishbat, is that search engines cannot read them. Even if you use the right keywords in your URLs, they may not be readable if underscores are used. This is where hyphens come into play, as they break up words more effectively from a readability perspective. By keeping this in mind, you won't have much trouble ranking in the long term.
DO incorporate keywords you'd like to rank for. This is the main goal of SEO, after all, which is why you should be mindful of where keywords are located. If you don't see them in the URLs of your internal pages, try to include them. Of course, you want to make sure that they're relevant to the content on each page. If everything checks out in this sense, you'll be good to go. One can make the argument that this has the greatest influence from an SEO perspective.
DON'T build URLs without a long-term plan in mind. What does this mean, you may wonder? For starters, understand that marketing constantly changes, meaning that you should be prepared for the future. The same logic applies to URLs, so make sure that these are built with care. When you're able to future-proof your sight, you stay ahead of the game, which allows you to keep up with your competition in the process.
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