Believe it or not, search engine optimization involves more than simply creating links. While this is a major piece of the puzzle, there are other elements to consider as well. This brings us to the topic of technical Long Island SEO, as it entails many facets that the average user doesn't see or recognize. For those that are struggling to rank, or would like to rank better, here are a few things to know about technical SEO.
One of the most important components of technical Long Island SEO is page speed. Simply put, how long does it take for someone to move from one page on your site to another? Generally, if it takes longer than a few seconds for a page to load, there is a strong likelihood that the visitor will click away, potentially to never come back. This is just one of the many areas of SEO that companies like fishbat can hone in on and perfect.
To follow up, a site should be optimized for mobile devices like it would be for computers. After all, most people use their phones and tablets to go online, so it's fair to assume that sites would accommodate for this. Unfortunately, when a site is poorly optimized for mobile, it will prove to be a technical foul of sorts. The user experience will be negatively affected, but the fact that search engine rankings will take a hit will make the importance of mobile-friendliness more evident.
Next, ensure that your site has little to no duplicate content. Not only is this true from page to page, but in terms of the Internet as a whole. For example, if you copy an article from another site and submit it on your site as a blog post, you're not going to receive traffic. In fact, you will end up hurting your site's rankings for a variety of terms. By either deleting duplicate content or editing it so that it's original, your site won't be penalized.
Perhaps the most important component of technical SEO is the litany of links on a site. To be more specific, these should function as intended; otherwise, they will lead users to 404 error pages. While it's fine for a site to have one or maybe two redirects due to a loss in website content, a greater number of them will hurt the user experience. This is where a web developer will have to go in and make extensive changes to make said experience smoother.
One of the most important components of technical Long Island SEO is page speed. Simply put, how long does it take for someone to move from one page on your site to another? Generally, if it takes longer than a few seconds for a page to load, there is a strong likelihood that the visitor will click away, potentially to never come back. This is just one of the many areas of SEO that companies like fishbat can hone in on and perfect.
To follow up, a site should be optimized for mobile devices like it would be for computers. After all, most people use their phones and tablets to go online, so it's fair to assume that sites would accommodate for this. Unfortunately, when a site is poorly optimized for mobile, it will prove to be a technical foul of sorts. The user experience will be negatively affected, but the fact that search engine rankings will take a hit will make the importance of mobile-friendliness more evident.
Next, ensure that your site has little to no duplicate content. Not only is this true from page to page, but in terms of the Internet as a whole. For example, if you copy an article from another site and submit it on your site as a blog post, you're not going to receive traffic. In fact, you will end up hurting your site's rankings for a variety of terms. By either deleting duplicate content or editing it so that it's original, your site won't be penalized.
Perhaps the most important component of technical SEO is the litany of links on a site. To be more specific, these should function as intended; otherwise, they will lead users to 404 error pages. While it's fine for a site to have one or maybe two redirects due to a loss in website content, a greater number of them will hurt the user experience. This is where a web developer will have to go in and make extensive changes to make said experience smoother.
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