اشترك في قائمة البريدية

International Business Intelligence For Multinationals

By Ruthie Livingston


For the business to excel in whatever field, it must keep an eye on its competitors and be able to know what its customers need. This way, it is able to deliver quality products and maintain its competitive edge. If a company has set its eyes on the multinational business front, it is important to enlist International Business Intelligence services in analyzing the international market place.

The international entrepreneurship intelligence service providers exploit the data warehouse to mine for vital statistics and other facts to come up with a true picture of the industry standing and the organization performance. This information enables a company to project its future and come up with plans to counter competition or improve its product offering.

There are several firms that are offering products similar to what the company is offering. These firms are targeting the same customers that the enterprise is targeting. The firm must outdo its rivals at the marketplace by offering better products. To do this, it requires to be innovate and adopt the best technologies in its processes. The enterprise intelligence comes in to keep the firm aware of new ideas and technologies that are in the market and what the rivals are up to.

Managing a crisis make the difference between staying afloat after a disaster or going down. There are several challenges that are a threat to a company survival owing to the different political and social economic regions it serves. Such disasters may be poor judgment that makes their goods unusable, attempts to blackmail the business, attacks from political and firm rivals and many others. With market intelligence, the company can identify authorities to lobby, counter the rivals, and handle crises in its plants or distribution points.

A business must always provide the right solutions to customer needs. When getting into new markets, the enterprise may not be familiar with customer preferences, tastes, and unique needs of its clients. Research is required to ensure that the market is served with the right solutions. The firm can seek assistance from international entrepreneurship intelligence firms in determining customer needs, planning on market entry, and developing effective marketing plans. This helps the firm grow its market share and beat its rivals at the marketplace.

Serving a large market exposes the firm to bigger risks. The risks may be damage done to assets, energy issues, damage to its reputation or brands and inability to get enough raw materials, and lack of the required expertise among others. To mitigate such risks, the firm can work with market intelligence firms in coming up with credible risk management plans and developing backups to vital processes.

At some point, a firm will find itself in a legal battle with clients, authorities, and rivals. There may be cases where customers may claim that the products are defective, officials looking for a bribe and so forth. Such requires the ability to do a proper private investigation to avoid getting losses. An international entrepreneurship intelligence company would assist in interviewing witness, taking statements, and investigating all circumstances surrounding the incident that may be in question.

If the multinational company were human, the top-level management would be the eyes, the employees the hands, investors the legs and enterprise intelligence the brain. Without proper business aptitude, a company is likely to make serious mistakes of judgment and be outdone by rivals or fail to serve its international customers optimally.




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