As the investors put it, the numbers in the Wall Street Journal Report do not lie. The trend in this report has shown that women are able to outperform their male counterparts whenever running the crowdfunding campaigns in which the target is to raise capital meant for their ventures. Success in crowdfunding for women is more natural than many people may think. It comes from their natural traits such as being more communicative and expressive. This means that they are in a better position to tell their story in a way that is able to catch the emotional core of the backers and other contributors.
The Wall Street Journal statistics are clearly what any upcoming and prospective female entrepreneur will not want to look at. Only 17% the board seats belong to women in the Fortune 500 companies. Of all the venture-backed firms, only 8% of CEOs are females and 30% of companies are owned by women.
However, the crowdfunding is a completely different story. Studies have confirmed that the ladies have up to 13% chance of success in such events than men. This is something to be proud of, as this is becoming a very popular way of raising capital for startups, and thus a possible way of reversing the statistics in the near future.
Although the major sites for online crowdfunding such as RocketHub, Indiegogo, and Kickstarter are broad-based, there are a few ones that target women as the niches. A good example is the Plum Alley that specializes in rewarding the contributors with good or services currently or in the future. This site is made of a group of ladies who are supporting their fellow ladies to succeed.
It is a site that is made of women with the aim of helping other women success. On top of availing the much-needed startup capital; it comes with additional benefits such as expert advice to the members. Experts all industries are brought to advise and educate the members in seminars and the experts get paid for their services.
This comes with many advantages. The ladies are in the position to share ideas and get mentored in addition to getting the much-needed capital for startups or business growth. They pay experts from across different industries to educate, motivate, and act as a role model for the upcoming female entrepreneurs.
The pitching business is often said is not the art for ladies. While the males are known to exhibit bravado and are capable of making ridiculous projections, the females are known to be more conservative and are likely to feel intimidated when they go to the angel forums. As such, this alternative funding method is a blessing to them.
It also comes as an alternative source of capital that is better as compared to pitching in a room full of intimidating male audience (business angel) where the ladies are likely to feel intimidated and less successful. In this manner, they get to tell their story in a way that captures the emotion of the targeted investor and thus can easily succeed. In this method, you get to use your network of colleagues, friends, family members, and vendors as a powerful marketing force.
The Wall Street Journal statistics are clearly what any upcoming and prospective female entrepreneur will not want to look at. Only 17% the board seats belong to women in the Fortune 500 companies. Of all the venture-backed firms, only 8% of CEOs are females and 30% of companies are owned by women.
However, the crowdfunding is a completely different story. Studies have confirmed that the ladies have up to 13% chance of success in such events than men. This is something to be proud of, as this is becoming a very popular way of raising capital for startups, and thus a possible way of reversing the statistics in the near future.
Although the major sites for online crowdfunding such as RocketHub, Indiegogo, and Kickstarter are broad-based, there are a few ones that target women as the niches. A good example is the Plum Alley that specializes in rewarding the contributors with good or services currently or in the future. This site is made of a group of ladies who are supporting their fellow ladies to succeed.
It is a site that is made of women with the aim of helping other women success. On top of availing the much-needed startup capital; it comes with additional benefits such as expert advice to the members. Experts all industries are brought to advise and educate the members in seminars and the experts get paid for their services.
This comes with many advantages. The ladies are in the position to share ideas and get mentored in addition to getting the much-needed capital for startups or business growth. They pay experts from across different industries to educate, motivate, and act as a role model for the upcoming female entrepreneurs.
The pitching business is often said is not the art for ladies. While the males are known to exhibit bravado and are capable of making ridiculous projections, the females are known to be more conservative and are likely to feel intimidated when they go to the angel forums. As such, this alternative funding method is a blessing to them.
It also comes as an alternative source of capital that is better as compared to pitching in a room full of intimidating male audience (business angel) where the ladies are likely to feel intimidated and less successful. In this manner, they get to tell their story in a way that captures the emotion of the targeted investor and thus can easily succeed. In this method, you get to use your network of colleagues, friends, family members, and vendors as a powerful marketing force.
About the Author:
Learn more about crowdfunding for women and how to overcome obstacles. To get instant access to the related site, just go here http://www.msgenuity.com.
No comments:
Post a Comment