Tumblr is, admittedly, one of the less utilized platforms amongst online marketing companies. Does this necessarily mean that this is a reflection of the site's worth? From what I have seen, a website like this is designed for engagement, which is especially worthwhile when you consider the broad audience that this website has. With that said, there's a certain way of going about utilizing Tumblr for the sake of broader marketing purposes.
No one can dispute the fact that Tumblr has an entertainment aspect to it. There are various interests to take into account, meaning that users of various ages, backgrounds, and demographics can be appealed to. It's a strong perk Tumblr has, which may be put to use by online marketing companies across the board. In order to utilize this microblogging more effectively, though, here are 3 of the strongest talking points illustrated by firms the likes of fishbat.
First of all, make it a point to utilize Tumblr across various platforms. Much like other social media websites, Tumblr has various platforms in which it can be accessed from. You can easily log onto your computer and post, though it's easy to see that the same can be done on your phone or tablet. If you're going to make the most out of this website, as I am sure you'd like to, just know that you're going to be short on devices to utilize.
There are ideal posting times to consider when it comes to Tumblr, too. When you look at the broad audience this website has, you should know that it'd be a poor choice to post mostly during school and work hours, seeing as how your posts may be lost. Instead, think about engaging more so during the evening, or even on weekends. This added effort will only help that much more, especially when talking about the methods meant to create awareness.
What about hashtags, which are frequently used on Tumblr? The purpose which these serve, for those who aren't in the know, is that they help to make posts searchable. In other words, without these, your material will not come up when terms are looked up. In this sense, they are pretty similar to what Twitter has been using for years. As long as you wisely incorporate hashtags, your success on Tumblr will only become greater.
No one can dispute the fact that Tumblr has an entertainment aspect to it. There are various interests to take into account, meaning that users of various ages, backgrounds, and demographics can be appealed to. It's a strong perk Tumblr has, which may be put to use by online marketing companies across the board. In order to utilize this microblogging more effectively, though, here are 3 of the strongest talking points illustrated by firms the likes of fishbat.
First of all, make it a point to utilize Tumblr across various platforms. Much like other social media websites, Tumblr has various platforms in which it can be accessed from. You can easily log onto your computer and post, though it's easy to see that the same can be done on your phone or tablet. If you're going to make the most out of this website, as I am sure you'd like to, just know that you're going to be short on devices to utilize.
There are ideal posting times to consider when it comes to Tumblr, too. When you look at the broad audience this website has, you should know that it'd be a poor choice to post mostly during school and work hours, seeing as how your posts may be lost. Instead, think about engaging more so during the evening, or even on weekends. This added effort will only help that much more, especially when talking about the methods meant to create awareness.
What about hashtags, which are frequently used on Tumblr? The purpose which these serve, for those who aren't in the know, is that they help to make posts searchable. In other words, without these, your material will not come up when terms are looked up. In this sense, they are pretty similar to what Twitter has been using for years. As long as you wisely incorporate hashtags, your success on Tumblr will only become greater.
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