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Internet Marketing Companies & Stellar Advertising Campaigns For Video Games

By Rob Sutter


Video games are, without question, one of the most popular forms of entertainment in the world. Whether you're a fan of handheld platforms or home consoles, the number of titles available to you is seemingly endless. When it comes to selling such content, one of the most important factors to consider is advertising. There have been many campaigns that helped these titles sell, but here are the ones that Internet marketing companies will draw the most attention to.

When it comes to stellar advertising campaigns for video games, The Legend of Zelda: Ocarina of Time 3D is a great place to begin. This 3DS title was long-awaited by many fans, and the hype was further built upon by the commercials released in North America. These starred Robin Williams and his daughter, Zelda, who he named due to his love for the original game. The commercials in question undoubtedly helped this remaster of a classic game sell.

Internet marketing companies can also draw your attention to Mario Kart 8, which was one of the more anticipated Wii U titles. As a matter of fact, its marketing was so strong that it boosted sales of the aforementioned systems by 666%. Needless to say, this racing game made an impressive mark, not only among gamers but advertising enthusiasts as well. Reputable agencies like fishbat would be hard-pressed to disagree.

Another marketing campaign that deserves recognition is the one linked to Just Cause 3. This open-world action game sold well on its own, but the fact that Square Enix, the company behind the game, hosted a contest can't be denied. The reason for this is that the grand prize was a physical private island, which the winner could visit at their leisure. Few gaming-related contests have been as unique, and it's safe to say that it helped the game sell better.

One can go on and on about the marketing campaigns that video games benefited from, but these are a few of the most important ones. They have been able to do everything from tug at one's heartstrings to appeal to their sense of competition. It can be argued that these games would have sold well regardless, which may be true. However, if you have the right promotional campaigns in place, sales can only be helped.




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