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Can A Nonprofit Benefit From A Website Design Company?

By Arthur Williams


Nonprofit organizations are worth getting involved in, as they focus on causes that many people can agree with. However, the act of starting a nonprofit can be a challenge, especially if the one pursuing it has little experience on the matter. A little research goes a long way, especially when it comes to the development of a website. Here are a few ways that web design companies assist nonprofit, regardless of the goals that the latter strive for.

One of the ways that web design companies assist nonprofits is by helping them establish a brand. What is it that a nonprofit wants to be known for, from a visual standpoint? To expand on this, when someone sees the color red with white text against it, most people would immediately think of Coca-Cola. Branding matters and reputable agencies like Lounge Lizard can help to establish this.

Another way for a nonprofit site to be built is to keep things as simple as possible. If someone clicks onto your site to learn about the cause that you're championing, such information must be easily accessible. This can be done in a number of ways, depending on the layout. If it's a scrolling site, the mission statement can be what visitors first see. From there, they can scroll down and slowly learn about the cause in question. If such information is difficult to find, the site won't perform as well.

Mobile-friendly web design is another topic for nonprofit organizers to be mindful of. When people learn about their nonprofits, they will do so through numerous devices. Smartphones are popular in this respect, so it should come as no surprise that developing sites with these devices in mind is essential. The more mobile-friendly a site is, the better it will rank, which will allow it to perform at a higher level.

A nonprofit won't be nearly as effective, though, unless it has a call to action in place. This goes for many businesses, but nonprofits especially need CTAs so that they can get people together to help raise money and make a difference. A CTA could be something as simple as a link directing someone to a Contact Us form, meaning that there may not be much work to be done. With that said, this is still an element that must be present.




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