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Long Island SEO: 4 Ways To Make Your Website More Functional

By Arthur Williams


There are many factors that play into the effectiveness of any Long Island SEO agency. One of the most important, especially as of late, is website functionality. In order to get your site to rank, it has to perform well across the board. However, reaching this goal might be easier said than done. This is why it's important to take the following 4 tips into account, as they will prove useful in the long term.

Long Island SEO specialists will tell you that website functionality is largely rooted in simplicity. It's in your best interest to keep things basic from a visual perspective. One of the reasons for this, as supported by names such as www.fishbat.com, is that too many photos and videos can result in websites running slow. This problem is amplified on mobile devices. In simplest terms, minimalism performs best.

Navigation is another pertinent factor that deserves recognition. Even though a website should be pleasing to the eye, the truth of the matter is that it has to be used with ease as well. Card-style and scrolling websites are some of the best examples, in this respect, as they've proven to be simple yet effective. This is worth keeping in mind if you're having trouble developing your site from a navigational standpoint.

You should also be able to easily direct people to your social media pages. Every company, it would seem, has some type of presence on Facebook, Twitter, or any other social platform that can be thought of. However, in order for these sites to be successful, attention should be drawn to them. If your icons are located in one of the top corners of your homepage, they will be easily seen, which will play into the increased traffic said social media pages will see.

Finally, make sure that your website is routinely updated over the course of time. Just because you've completed a website project doesn't necessarily mean that it won't require alterations in the future. After all, what's seen as "responsive" is likely to change over the course of time. This is why web developers must constantly survey the digital environment. If they see that certain changes are receiving momentum, they'll be able to make said changes accordingly.




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