On the surface, you may think that Tumblr is nothing more than a social media platform that's crowded by kids and teenagers. Despite this reputation that the platform in question has seemingly never been able to shake off, it's actually more useful than one may give it credit for. In fact, it's not uncommon for Long Island advertising specialists to take advantage of it. For this to be done, here are 3 misconceptions about Tumblr, debunked.
"There aren't very many people on Tumblr." If you think that Tumblr's audience too small to make it a justifiable investment, think again. There are more than 2.6 million registered users on the site today, along with 432 million blogs and counting. This is also one of the most heavily used platforms on a daily basis, with an average of 22 minutes being spent on the site per visit. Not only is this audience sizable, but it's heavily involved in the platform to boot.
"There are only kids and teenagers on Tumblr." One of the notable aspects of Tumblr is its younger audience compared to other social media channels. This doesn't mean that it's used exclusively by kids and teenagers, which many people assume. In fact, it's used by individuals of different age groups, backgrounds, locations, and so forth. With a large portion of Tumblr's audience being college-educated or enrolled in college, promotional endeavors aren't out of the question.
"Tumblr is an American platform above all else." Many people believe that Tumblr is strictly an American website, which isn't true. According to firms such as fishbat, only approximately 42 percent of traffic comes from American users. The remaining 58 percent or so comes from other areas in the world, including the UK. What this means is that if your business isn't in the United States, Tumblr may still offer a benefit, provided you know how to use it.
"It's impossible to market on Tumblr." If you think that one cannot market on Tumblr, you'd be mistaken. One of the reasons for this is that businesses can run their ads on the website, which will allow them to be seen by users that may find them relevant. Furthermore, there are many companies that have their own accounts on Tumblr. This allows them to directly engage with their audiences, which not only helps with awareness and branding but ultimately sales.
"There aren't very many people on Tumblr." If you think that Tumblr's audience too small to make it a justifiable investment, think again. There are more than 2.6 million registered users on the site today, along with 432 million blogs and counting. This is also one of the most heavily used platforms on a daily basis, with an average of 22 minutes being spent on the site per visit. Not only is this audience sizable, but it's heavily involved in the platform to boot.
"There are only kids and teenagers on Tumblr." One of the notable aspects of Tumblr is its younger audience compared to other social media channels. This doesn't mean that it's used exclusively by kids and teenagers, which many people assume. In fact, it's used by individuals of different age groups, backgrounds, locations, and so forth. With a large portion of Tumblr's audience being college-educated or enrolled in college, promotional endeavors aren't out of the question.
"Tumblr is an American platform above all else." Many people believe that Tumblr is strictly an American website, which isn't true. According to firms such as fishbat, only approximately 42 percent of traffic comes from American users. The remaining 58 percent or so comes from other areas in the world, including the UK. What this means is that if your business isn't in the United States, Tumblr may still offer a benefit, provided you know how to use it.
"It's impossible to market on Tumblr." If you think that one cannot market on Tumblr, you'd be mistaken. One of the reasons for this is that businesses can run their ads on the website, which will allow them to be seen by users that may find them relevant. Furthermore, there are many companies that have their own accounts on Tumblr. This allows them to directly engage with their audiences, which not only helps with awareness and branding but ultimately sales.
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