Just because a website provides solid information or offers high-quality products doesn't necessarily mean that it will rank in search. Anyone that specializes in Long Island SEO will agree, as crawlability may be an issue. If search engines cannot accurately read your site, then it's unable to rank for the various keywords you have in mind. To improve your site's crawlability, here are a few methods that you would be wise to carry out.
A website's inability to be crawled is likely due to technical problems. According to companies such as fishbat, one of the biggest culprits is a lack of text. While your site may be rich with visual content, such as images and videos, it needs text in order to be accurately read by search engines. Not only should content be present, but images and videos should come with their own text tags as well. These are just a few steps to take toward greater crawlability.
You can also improve your site's crawlability by improving the speed at which it loads. One of the problems that can hold a site back, from an SEO standpoint, is slowdown. This is especially common among websites that are heavy in visual content, photos and videos being the most prominent. These take more time to process. The downside is that your site will operate at a slower speed, so reducing the volume of such content, if it can be helped, is recommended.
You should eliminate the presence of duplicate content on your site as well. This is yet another big reasons why websites aren't crawled, as search engines may detect content that isn't original. If it was taken from another website, it is seen by a search engine as plagiarism, which is a big reason why the site may not rank on any page. The more original your site's content is, the higher it will rank for the keywords you're targeting.
When it comes to the ways to make websites more crawlable, these are the methods that you should take into consideration. By doing so, you will start to see your site appear on different search engines, which is a tremendous achievement, to say the least. However, SEO goes far beyond bragging rights. When your site is seen by a high volume of people, you will be able to grow your business, provided your site is optimized for this purpose.
A website's inability to be crawled is likely due to technical problems. According to companies such as fishbat, one of the biggest culprits is a lack of text. While your site may be rich with visual content, such as images and videos, it needs text in order to be accurately read by search engines. Not only should content be present, but images and videos should come with their own text tags as well. These are just a few steps to take toward greater crawlability.
You can also improve your site's crawlability by improving the speed at which it loads. One of the problems that can hold a site back, from an SEO standpoint, is slowdown. This is especially common among websites that are heavy in visual content, photos and videos being the most prominent. These take more time to process. The downside is that your site will operate at a slower speed, so reducing the volume of such content, if it can be helped, is recommended.
You should eliminate the presence of duplicate content on your site as well. This is yet another big reasons why websites aren't crawled, as search engines may detect content that isn't original. If it was taken from another website, it is seen by a search engine as plagiarism, which is a big reason why the site may not rank on any page. The more original your site's content is, the higher it will rank for the keywords you're targeting.
When it comes to the ways to make websites more crawlable, these are the methods that you should take into consideration. By doing so, you will start to see your site appear on different search engines, which is a tremendous achievement, to say the least. However, SEO goes far beyond bragging rights. When your site is seen by a high volume of people, you will be able to grow your business, provided your site is optimized for this purpose.
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