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Long Island Advertising: The Do's And Don'ts Of Creating Apps

By Arthur Williams


Smartphones are often regarded as miniature computers, not only because of their communicative abilities but the various programs that can be launched as well. The latter is where the topic of app development comes into play. As you may have already guessed, creating a program like this is no small feat, especially for those that are inexperienced. If you're looking to get involved, though, here are some do's and don'ts that Long Island advertising agencies can share.

One of the crucial "do's" of creating apps is to keep the design process simple. After all, you're most likely creating programs for mobile devices that anyone can use. What this means is that if you find your app a bit too complex, chances are that others will feel the same way. Ease of use matters in app design, so by maintaining this mindset, you'll be able to create user-friendly apps that will be positively received by those that download them.

Next, ensure that your apps are up-to-date in regard to security. The best apps are the safest, which probably goes without saying, whether they are used for education, ecommerce, or what have you. Any information that you share online should be kept safe, which is one of the many aspects that these apps can cover. Not only will they treat said information with care, but they will be routinely updated in preparation for any security threats.

Now let's discuss some of the things to avoid in creating mobile apps, starting with a lack of smart branding. One of the rules of creating apps for companies is to stay on brand, from color choices to font styles, as these should reflect the companies in question. This logic is no different from other promotional tools, including online brochures and websites. When everything related to a business is on brand, overall performance will increase.

Additionally, consider that small buttons and visual prompts on your app probably won't do. The reason for this is that your app will be utilized with human fingers, which means that these prompts should be sized accordingly. It's possible that someone may tap a certain button, only to tap an entirely different one by accident. This could either be due to small size or the buttons in question being too close to each other. By resizing these prompts accordingly, users won't run into such problems.




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