While it may seem clich to say that you only have one chance to make a first impression, it rings true, especially in the world of business. If your goal is to get people to your website, not to mention have them spend ample time on it, your landing page must be given considerable care and attention. To say that this aspect of your site matters would be an understatement, but what can be done to make it rank? Here are 4 Long Island SEO qualities to consider.
One of the things that your website's landing page may be missing - and names like www.fishbat.com will stress this point as well - is the right array of colors. These should relate to your brand, of course, but they must also be attention-grabbing. The more eye-catching said colors are, the more inclined a user will be to visit other parts of the website. Color is just one of the many factors that help landing pages perform.
Another landing page quality to make note of is simplicity. How easy is this page to navigate? Can the average user land on this page and go to their desired page with little difficulty? Anyone that works in Long Island SEO will tell you that the easier a website is to use, the better it will perform. Not only is this true for search engine rankings, but virtually any aspect you can think of when it comes to online business.
Check your website and see how well it responds to various devices; it's possible that it's not responsive. Mobile-friendliness should be a major focus of yours, not only because of how search engines prioritize websites but the expected user experience as well. Your website should respond to a variety of devices, providing a similar user experience across the board. If your landing page doesn't showcase this, users will become disinterested, clicking away as quickly as they arrived.
No website landing page will be complete without a CTA, or call-to-action. Some business owners may want website visitors to sign up for newsletters. Others may have the goal of increasing traffic to their dedicated ecommerce pages. In any event, it's important for your landing page to provide a CTA that, in theory, will encourage users to carry out desired actions. Needless to say, this helps with business, digitally and otherwise.
One of the things that your website's landing page may be missing - and names like www.fishbat.com will stress this point as well - is the right array of colors. These should relate to your brand, of course, but they must also be attention-grabbing. The more eye-catching said colors are, the more inclined a user will be to visit other parts of the website. Color is just one of the many factors that help landing pages perform.
Another landing page quality to make note of is simplicity. How easy is this page to navigate? Can the average user land on this page and go to their desired page with little difficulty? Anyone that works in Long Island SEO will tell you that the easier a website is to use, the better it will perform. Not only is this true for search engine rankings, but virtually any aspect you can think of when it comes to online business.
Check your website and see how well it responds to various devices; it's possible that it's not responsive. Mobile-friendliness should be a major focus of yours, not only because of how search engines prioritize websites but the expected user experience as well. Your website should respond to a variety of devices, providing a similar user experience across the board. If your landing page doesn't showcase this, users will become disinterested, clicking away as quickly as they arrived.
No website landing page will be complete without a CTA, or call-to-action. Some business owners may want website visitors to sign up for newsletters. Others may have the goal of increasing traffic to their dedicated ecommerce pages. In any event, it's important for your landing page to provide a CTA that, in theory, will encourage users to carry out desired actions. Needless to say, this helps with business, digitally and otherwise.
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