Anyone that specializes in Long Island advertising will tell you that content is paramount. This is especially true on social media, which brings us to the topic of LinkedIn. One of the best-performing types of content on this platform are videos, which users can make and post on their own feeds. Before you start recording on your phone, however, here are a few traits that your videos should have to be as engaging as possible.
Short - One of the most important qualities of LinkedIn videos is brevity. Simply put, they should be on the shorter side, which reputable authorities on marketing like fishbat will stress as well. Ideally, you should keep your videos at a minute or under. If they go on for any longer, it's likely that you will lose the attention of your audience. Keep this in mind if you plan on creating videos to be posted on LinkedIn.
Content-Rich - Just because your LinkedIn videos are short, though, doesn't mean that they should lack content. In fact, they should still provide value to your audience. The value in question can come in the form of vital information. Perhaps it's a matter of self-help advice that you'd like to provide. Whatever the case may be, when content is front and center, it's a given that your videos on LinkedIn will perform that much more effectively.
Stable - When it comes to video recording, especially in the age of smartphones, stability of your mobile device is important. There are many people that tend to record with both vertical and horizontal angles, which does nothing but create a disjointed viewing experience. Your LinkedIn videos will benefit from a more stable orientation, regardless of the one you choose.
Up-To-Date - No matter how good your LinkedIn videos are, or how confident you are in your recording abilities, results aren't guaranteed. As a matter of fact, to maximize the exposure that you'll see, the videos in question should be up-to-date. Not only is this true from strictly a content standpoint, but in regard to posting as well. If you wait too long to get your videos out on LinkedIn, they won't drive as much attention.
Short - One of the most important qualities of LinkedIn videos is brevity. Simply put, they should be on the shorter side, which reputable authorities on marketing like fishbat will stress as well. Ideally, you should keep your videos at a minute or under. If they go on for any longer, it's likely that you will lose the attention of your audience. Keep this in mind if you plan on creating videos to be posted on LinkedIn.
Content-Rich - Just because your LinkedIn videos are short, though, doesn't mean that they should lack content. In fact, they should still provide value to your audience. The value in question can come in the form of vital information. Perhaps it's a matter of self-help advice that you'd like to provide. Whatever the case may be, when content is front and center, it's a given that your videos on LinkedIn will perform that much more effectively.
Stable - When it comes to video recording, especially in the age of smartphones, stability of your mobile device is important. There are many people that tend to record with both vertical and horizontal angles, which does nothing but create a disjointed viewing experience. Your LinkedIn videos will benefit from a more stable orientation, regardless of the one you choose.
Up-To-Date - No matter how good your LinkedIn videos are, or how confident you are in your recording abilities, results aren't guaranteed. As a matter of fact, to maximize the exposure that you'll see, the videos in question should be up-to-date. Not only is this true from strictly a content standpoint, but in regard to posting as well. If you wait too long to get your videos out on LinkedIn, they won't drive as much attention.
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