The main point of marketing is to connect with the client or customer on the first contact. Some brick and mortar business may be focused on sales or being polite to those who may be able to benefit from the product. However, knowing names at initial contact can go a long way when building a relationship. This is why more managers or supervisors should insist on name tags for employees that are visible at first sight.
While this may seem minor, it actually can go a long way when staff is in communication with the public and others in different departments. At one time, storefronts would go out of their way to have employees wear badges shaped like the company logo or mascot. Even though this may have been a nice visual, some of these were so distracting that they defeated the purpose.
Having a fancy badge or tag may seem like a good idea but the sooner someone can read the tag, the sooner a sale is likely to place. These days, customers want attention and to get their transaction done as quickly as possible. This can be a fine balance but it is possible to keep an even flow without sacrificing good customer service.
Although this may seem extreme, customer retention is a very detailed process and managers are always looking for ways to up the ante. Instead of frills made to get attention, more focus is placed on how to create a better buying experience. When a staff member is easy to identify, it makes it easier for the company to market their services if no sale takes place right away.
Speaking of marketing, there is no tool used more than social media these days. While this is one of the least expensive marketing tools to use, this is another area where the customer service fundamentals matter the most. If anyone were to read a random post, they will see that the average customer just wants to be treated with respect while receiving speedy service.
Review sites give the greatest incentive for staff to deliver the best customer service possible. Even though some people will use these to rant, customers are more than happy to mention someone that has given them exceptional customer service. When someone sees their name attached to a positive review, it can do a lot for the company as well as employee morale.
Large operations should also require identification tags for those who work in various departments. While some may feel this is stifling, or that open communication is better than a badge, it can help bridge communication gaps. This is especially true when working with those that have an unusual first or last name or want to be addressed by a nickname.
Identification tags can also be of use at professional gatherings where others in a particular industry are likely to network. Knowing a name is a nice opener and it is a lot less expensive than handing out a business card at random. By knowing a name and title as indicated on a badge, this point of contact may lead to new business opportunities.
While this may seem minor, it actually can go a long way when staff is in communication with the public and others in different departments. At one time, storefronts would go out of their way to have employees wear badges shaped like the company logo or mascot. Even though this may have been a nice visual, some of these were so distracting that they defeated the purpose.
Having a fancy badge or tag may seem like a good idea but the sooner someone can read the tag, the sooner a sale is likely to place. These days, customers want attention and to get their transaction done as quickly as possible. This can be a fine balance but it is possible to keep an even flow without sacrificing good customer service.
Although this may seem extreme, customer retention is a very detailed process and managers are always looking for ways to up the ante. Instead of frills made to get attention, more focus is placed on how to create a better buying experience. When a staff member is easy to identify, it makes it easier for the company to market their services if no sale takes place right away.
Speaking of marketing, there is no tool used more than social media these days. While this is one of the least expensive marketing tools to use, this is another area where the customer service fundamentals matter the most. If anyone were to read a random post, they will see that the average customer just wants to be treated with respect while receiving speedy service.
Review sites give the greatest incentive for staff to deliver the best customer service possible. Even though some people will use these to rant, customers are more than happy to mention someone that has given them exceptional customer service. When someone sees their name attached to a positive review, it can do a lot for the company as well as employee morale.
Large operations should also require identification tags for those who work in various departments. While some may feel this is stifling, or that open communication is better than a badge, it can help bridge communication gaps. This is especially true when working with those that have an unusual first or last name or want to be addressed by a nickname.
Identification tags can also be of use at professional gatherings where others in a particular industry are likely to network. Knowing a name is a nice opener and it is a lot less expensive than handing out a business card at random. By knowing a name and title as indicated on a badge, this point of contact may lead to new business opportunities.
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