Once you're done shopping for items online, you'll have to take a few additional steps before completing the transaction. One of the most important is the examination of the shopping cart page, which can be easily abandoned by a number of otherwise potential buyers. This is more common than you may think, but there are ways for this to be prevented. Here are a few ways that the top web design companies prevent this from taking place.
To prevent shopping cart abandonment, according to reputable agencies like Lounge Lizard, take the page's layout into consideration. Is it needlessly complicated to navigate? Can you find everything that you need in as little time as possible? If you experience difficulties like these, there's a good chance that the shopping cart page needs to be redesigned in some way or another. Fortunately, this endeavor can be facilitated by knowledgeable web design companies.
You can also keep buyers on your shopping cart page by being transparent regarding additional costs. These include, but aren't limited to, shipping and taxes, the latter of which is dependent on the location. In any event, when a buyer is met with a surprise cost, it can prevent them from making the purchase that they had their sights set on beforehand. Needless to say, this information is worth bringing up as early as possible.
Next, ensure that there are different options available for checkout purposes. For instance, if a user doesn't want to create an account on a retailer's site, they shouldn't have to if all they want to do is buy something. This is where guest checkout comes into play, and to say that it appeals to potential buyers would be an understatement. They will still obtain the products they need without having to take the numerous steps necessary to create an account.
Did you know that you can help matters further by adding a progress bar? For those that don't know, this is a bar that shows the various steps of the transaction process, in addition to where the customer is within said process. There are multiple sections that should be included as well, "shipping" and "payment" just to name a few. By including said bar, it'll be considerably easier to prevent shoppers from abandoning their shopping cart pages.
To prevent shopping cart abandonment, according to reputable agencies like Lounge Lizard, take the page's layout into consideration. Is it needlessly complicated to navigate? Can you find everything that you need in as little time as possible? If you experience difficulties like these, there's a good chance that the shopping cart page needs to be redesigned in some way or another. Fortunately, this endeavor can be facilitated by knowledgeable web design companies.
You can also keep buyers on your shopping cart page by being transparent regarding additional costs. These include, but aren't limited to, shipping and taxes, the latter of which is dependent on the location. In any event, when a buyer is met with a surprise cost, it can prevent them from making the purchase that they had their sights set on beforehand. Needless to say, this information is worth bringing up as early as possible.
Next, ensure that there are different options available for checkout purposes. For instance, if a user doesn't want to create an account on a retailer's site, they shouldn't have to if all they want to do is buy something. This is where guest checkout comes into play, and to say that it appeals to potential buyers would be an understatement. They will still obtain the products they need without having to take the numerous steps necessary to create an account.
Did you know that you can help matters further by adding a progress bar? For those that don't know, this is a bar that shows the various steps of the transaction process, in addition to where the customer is within said process. There are multiple sections that should be included as well, "shipping" and "payment" just to name a few. By including said bar, it'll be considerably easier to prevent shoppers from abandoning their shopping cart pages.
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