To many envelopes, an inkjet address printer is a device that merely prints addresses or other variable data on envelopes and documents. But a particular class of intelligent direct mail inkjet addresser can do so much more. Have a look at the following article taking us through the theme Tracking and verification is the future for profitable Postcard Mailers.
Most new direct mail equipment either already can match mail, or it has straightforward procedures to upgrade the unit. The move towards electronic verification comes from two primary trends within the market: An increased regulatory climate. More government regulations require companies to account for all documents or mailing pieces that run through their equipment.
This can be accomplished with tracking software and hardware within an inkjet system controller... But not all address printers are capable of this. For example, Buskro inkjet systems offer such tracking capabilities as an option, which would allow you to create personalized and matching (intelligent) mail by adapting the system to your current inserting, bindery, tip-on, or direct mail equipment. Here are two ways it could work:
Adding camera verification to mailing equipment used to be an expensive endeavor, but improved technology and "off the shelf software" has substantially reduced the cost to upgrade equipment and use camera verification systems for mail matching, inserter read-write, and OCR (Optical Character Recognition). It's now easier (and less expensive) than ever to generate reports to prove the accuracy of the work running through your mailing equipment and binding machines.
It's all done by Flex Systems automatically. FlexMail USPS Mail Processing also offers a lot of extra free features, such as NOCA - MOVE Updates, Palletizing, etc. Flex Stream is a sister product. It allows users to generate documents for intelligent inserting equipment. Someone making variable page statements for inserting material needs unique identifiers. This is how the inserter distinguishes between papers and sets of records.
A two camera mail matching system can speed things up a little, but the envelopes would still have to be printed in advance. And the two stacks even have to be in perfect order or else you'd have to shut everything down to match it up again. In the second scenario, you roll up an inkjet address printer to the end of the inserter. The address printer prints the correct name on the outside of each envelope (to match the personalized documents inside).
With the right inkjet, a Buskro for instance, this would be 100% reliable. You could recover from jams and operator errors quickly and efficiently because the software would keep track of the database entries that weren't printed correctly. This would also allow you to run at full speed. No more printing envelopes in advance. No more manual "spot checks" to make sure your stacks are still correlating.
These are only the tip of the iceberg. Camera verification has become a powerful tool, capable of many verification & reporting tasks. From logging files to sequencing to file auditing, the ability is readily available. What's more, the price for such camera verification equipment has come down substantially in the past years. To start verifying your jobs with camera systems, contact your mailing equipment vendor and find out what's available for your specific budget.
Most new direct mail equipment either already can match mail, or it has straightforward procedures to upgrade the unit. The move towards electronic verification comes from two primary trends within the market: An increased regulatory climate. More government regulations require companies to account for all documents or mailing pieces that run through their equipment.
This can be accomplished with tracking software and hardware within an inkjet system controller... But not all address printers are capable of this. For example, Buskro inkjet systems offer such tracking capabilities as an option, which would allow you to create personalized and matching (intelligent) mail by adapting the system to your current inserting, bindery, tip-on, or direct mail equipment. Here are two ways it could work:
Adding camera verification to mailing equipment used to be an expensive endeavor, but improved technology and "off the shelf software" has substantially reduced the cost to upgrade equipment and use camera verification systems for mail matching, inserter read-write, and OCR (Optical Character Recognition). It's now easier (and less expensive) than ever to generate reports to prove the accuracy of the work running through your mailing equipment and binding machines.
It's all done by Flex Systems automatically. FlexMail USPS Mail Processing also offers a lot of extra free features, such as NOCA - MOVE Updates, Palletizing, etc. Flex Stream is a sister product. It allows users to generate documents for intelligent inserting equipment. Someone making variable page statements for inserting material needs unique identifiers. This is how the inserter distinguishes between papers and sets of records.
A two camera mail matching system can speed things up a little, but the envelopes would still have to be printed in advance. And the two stacks even have to be in perfect order or else you'd have to shut everything down to match it up again. In the second scenario, you roll up an inkjet address printer to the end of the inserter. The address printer prints the correct name on the outside of each envelope (to match the personalized documents inside).
With the right inkjet, a Buskro for instance, this would be 100% reliable. You could recover from jams and operator errors quickly and efficiently because the software would keep track of the database entries that weren't printed correctly. This would also allow you to run at full speed. No more printing envelopes in advance. No more manual "spot checks" to make sure your stacks are still correlating.
These are only the tip of the iceberg. Camera verification has become a powerful tool, capable of many verification & reporting tasks. From logging files to sequencing to file auditing, the ability is readily available. What's more, the price for such camera verification equipment has come down substantially in the past years. To start verifying your jobs with camera systems, contact your mailing equipment vendor and find out what's available for your specific budget.
About the Author:
Postcard mailers and printing specialists can easily be found on the Web. Use this online directory to find out more on http://www.postcardprintnship.com.
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