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Long Island SEO: How To Increase Your Site's Domain Authority

By Rob Sutter


If you don't know what the term "domain authority" is, your local Long Island SEO company can shed light on the matter. Essentially, it's the likelihood of a site ranking for certain terms, not only on Google but any search engine you can think of. With this in mind, you may be curious to know how you can boost your website's domain authority for better rankings. The following information should provide insight into the matter.

First and foremost, you should make sure that your website is mobile-friendly. Reputable names such as fishbat.com will be able to agree, seeing as how search results are now partially determined by how responsive sites are. In other words, if yours doesn't look natural on a smartphone, expect to take a huge hit on the domain authority front. This is one of the many reasons why it's in your best interest to hire a Long Island SEO company.

Another way to increase domain authority is by ensuring that all website links are functional. Whether it's due to a layout change or some other factor entirely, it's possible that broken links exist on your site. If there are too many of these links, a site's authority is likely to fall. Fortunately, you can avoid this potential circumstance by checking them, making sure that they direct people to the right locations. This seemingly small effort can make a huge difference.

Lastly, create content that your site will be able to host. In order to bring your domain authority to a higher level, you must curate content that can house a number of hyperlinks. Everything from press release-style posts to informative infographics will go a long way in building your rankings over the course of time. The more consistent you are with content creation, the quicker your domain authority will build.

Hopefully these methods will help you build your website's domain authority, thereby slowly increasing rankings over the course of time. In SEO, better rankings should be the end game. However, many people overlook website quality in this respect, which shouldn't be the case given how vital web design is in the business world. By continually growing your site's authority, its ability to rank will coincide.




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