Website development companies understand the importance of search engine optimization. For those that don't know, in simplest terms, SEO is a process that helps sites rank for terms that people search for. What you may not know is how to go about this process so that you obtain the best results possible. If you'd like to learn more about said process, here are some do's & don'ts that you'd be wise to take into consideration.
DO write the best content possible. Content is king, no matter what industry you're involved in, and it must be written well. Companies like Lounge Lizard will be able to agree, especially when it comes to the copy on websites. If a blurb or product description doesn't provide enough information, it's safe to assume that it won't be effective. High-quality content goes a long way in SEO and the top web design companies will agree.
DON'T have your site run slow. As a matter of fact, this is one of the most common reasons why a website doesn't rank nearly as well as it should. Slow performance can come down to a number of factors, including an excessive number of images and a surplus of videos. When these pieces of content are present, websites need more time to load. It's easy to see why minimalism has become so commonplace in web design today.
DO keep mobile development in mind. Any SEO expert will be able to attest to the importance of mobile development. Search engines have placed more importance on the mobile side of things, which makes sense given the number of people that use smartphones and tablets to visit websites. This is why it's important to develop your website so that it accounts for said devices. As you'll come to learn, this will help considerably with rankings.
DON'T forget to add social media accounts. While your website will be the primary focus of your SEO efforts, this doesn't necessarily mean that social media should be left out. As a matter of fact, these accounts should be added to your website. Having your Facebook, Twitter, and other accounts present will do wonders for when your site is crawled. If your social activity is high, it's more likely that your site is going to rank.
DO write the best content possible. Content is king, no matter what industry you're involved in, and it must be written well. Companies like Lounge Lizard will be able to agree, especially when it comes to the copy on websites. If a blurb or product description doesn't provide enough information, it's safe to assume that it won't be effective. High-quality content goes a long way in SEO and the top web design companies will agree.
DON'T have your site run slow. As a matter of fact, this is one of the most common reasons why a website doesn't rank nearly as well as it should. Slow performance can come down to a number of factors, including an excessive number of images and a surplus of videos. When these pieces of content are present, websites need more time to load. It's easy to see why minimalism has become so commonplace in web design today.
DO keep mobile development in mind. Any SEO expert will be able to attest to the importance of mobile development. Search engines have placed more importance on the mobile side of things, which makes sense given the number of people that use smartphones and tablets to visit websites. This is why it's important to develop your website so that it accounts for said devices. As you'll come to learn, this will help considerably with rankings.
DON'T forget to add social media accounts. While your website will be the primary focus of your SEO efforts, this doesn't necessarily mean that social media should be left out. As a matter of fact, these accounts should be added to your website. Having your Facebook, Twitter, and other accounts present will do wonders for when your site is crawled. If your social activity is high, it's more likely that your site is going to rank.
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