Why does SEO matter?
It matters because in this day and age the first thing your prospective customer does is open up Google and search for, for example, "guaranteed SEO services Riverside CA." If you do not show up on the first page when they do that, then they likely will not find out you exist. Word of mouth can certainly help, but to grow your business you need as many people as possible to be aware of your existence and the services you offer.
This is how an SEO professional can help. It is often far better to hire an SEO/SEM agency than it is to try learning all there is to know about getting a website to rank well, and then having to learn everything once more, when Google invariably changes the algorithm that's being used to determine website value. Because algorithm changes are made on a regular basis, search engine optimization is not a set-it-and-forget process, but rather, some that must be implemented and managed on an ongoing basis.
As an example, many business owners are still convinced that loading their articles with keywords or "keyword stuffing" is a sure strategy for improving page rank. This has not been an effective strategy for quite some time, despite the fact that a number of self-professed professionals are still recommending it. An article that has been stuffed with keywords isn't going to read well to a human audience and this will in turn, limit the amount of time that people are spending on your web pages, which is definitely something that the current algorithm accounts for. This, however, doesn't mean that keywords aren't important at all, it just means that you should avoid overusing them.
Among some of the many other, effective practices to include in your campaign are making your web pages mobile-friendly (which is currently a requirement for ranking well), creating high-value and relevant content, and correctly applying authorship.
Contacting an SEO professional and having them regularly check and update your site and possibly provide content is often the best way forward.
It matters because in this day and age the first thing your prospective customer does is open up Google and search for, for example, "guaranteed SEO services Riverside CA." If you do not show up on the first page when they do that, then they likely will not find out you exist. Word of mouth can certainly help, but to grow your business you need as many people as possible to be aware of your existence and the services you offer.
This is how an SEO professional can help. It is often far better to hire an SEO/SEM agency than it is to try learning all there is to know about getting a website to rank well, and then having to learn everything once more, when Google invariably changes the algorithm that's being used to determine website value. Because algorithm changes are made on a regular basis, search engine optimization is not a set-it-and-forget process, but rather, some that must be implemented and managed on an ongoing basis.
As an example, many business owners are still convinced that loading their articles with keywords or "keyword stuffing" is a sure strategy for improving page rank. This has not been an effective strategy for quite some time, despite the fact that a number of self-professed professionals are still recommending it. An article that has been stuffed with keywords isn't going to read well to a human audience and this will in turn, limit the amount of time that people are spending on your web pages, which is definitely something that the current algorithm accounts for. This, however, doesn't mean that keywords aren't important at all, it just means that you should avoid overusing them.
Among some of the many other, effective practices to include in your campaign are making your web pages mobile-friendly (which is currently a requirement for ranking well), creating high-value and relevant content, and correctly applying authorship.
Contacting an SEO professional and having them regularly check and update your site and possibly provide content is often the best way forward.
About the Author:
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