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Long Island Advertising: What To Ask Regarding Tiktok

By Paula Hess


If you've been keeping up with app-related media, you might have been hearing the name "TikTok" pop up every now and then. To say that this program matters would be an understatement, as it's been quite popular among younger audiences. What you may not know is that it may be possible to leverage it for business purposes before long. Here are some of the questions to ask about TikTok that those in Long Island advertising can answer.

"What, exactly, is TikTok?" For those that don't know - and companies like fishbat can provide additional insight - TikTok is a mobile app that's designed for sharing short videos. Unlike Snapchat, for example, TikTok seems to be more focused on music. In fact, videos where users lip-sync to popular tunes are common. However, as it becomes a bigger platform, it may become something of a vehicle for business endeavors.

"Is lip syncing all there is to TikTok?" While this seems to be the main type of content on TikTok, it's far from the only one. It's not uncommon for videos featuring feats of athleticism to be shared through the platform. If you're a gymnast, personal trainer, or what have you, perhaps there is an audience for you to find on TikTok. In other words, this platform is more versatile than it's given credit for, which makes it that much more of a viable platform if it continues to grow.

"Who uses TikTok the most?" When discussing audiences, it's important to note that TikTok is largely used by those in their early to mid-20s. Furthermore, it would appear that TikTok's audience is largely female. The app originated in China, but has since seen popularity in other parts of the world, the United States being among the most prominent. These details should provide you with an understanding as to who uses TikTok the most.

These are just a few details worth sharing about TikTok, but understand that it has potential outside of its intended purpose. Users will continue to upload videos of themselves, no matter how embarrassing they might seem in hindsight, but the growth associated with this platform can't be ignored. TikTok may help businesses reach audiences that they wouldn't have been able to otherwise. Whether this level of growth can sustain itself, though, remains to be seen.




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