How much do you know about search engine optimization? You may know that it has something to do with Google and how websites are supposed to show up online, but the deeper mechanics may be largely unknown. This is where a number of misconceptions arise, which is why a dose of truth is important. When it comes to the biggest misconceptions about Long Island SEO, this is what you should know.
"Keywords should be used in great volume." While this might have been the case five or six years ago, times have changed to the point where quality trumps quantity. What this means is that instead of using the same keywords in each sentence, you should utilize them in a more natural way. Ensure that they're present but able to flow with the content you're providing. This is just one of many tidbits that reputable authorities on marketing like www.fishbat.com can offer.
"More links is the key to good SEO." This is inaccurate for two reasons. One, you shouldn't focus so much on gaining more links but instead obtaining high-quality ones from a litany of reputable websites. Two, there's more to SEO than the links you build. For instance, if your website isn't responsive, or able to be easily accessed from a number of devices, the aforementioned links won't matter as much. In short, there is more than one 'key' to good SEO.
"My industry is too competitive, so maybe SEO isn't needed." If you think that SEO isn't needed because you feel like you're in a heavily populated industry, you're not looking at the bigger picture. While there are certain terms you can't easily rank for early on, there are others that can be just as worthwhile. This is one of the reasons why an SEO expert may recommend going after long-tail keywords, as they are less competitive but still provide value. For any business that's looking to make headway in digital media, SEO is nothing short of vital.
"SEO doesn't take long to complete." It's easy to look at SEO as a standalone effort, but this couldn't be any further from reality. In fact, it will take several months to a year for progress to be made, even for businesses that have solid SEO strategies in place. If you don't see results right away, don't let this deter you. Stick to the process you have in place and, eventually, you'll see your hard work pay off.
"Keywords should be used in great volume." While this might have been the case five or six years ago, times have changed to the point where quality trumps quantity. What this means is that instead of using the same keywords in each sentence, you should utilize them in a more natural way. Ensure that they're present but able to flow with the content you're providing. This is just one of many tidbits that reputable authorities on marketing like www.fishbat.com can offer.
"More links is the key to good SEO." This is inaccurate for two reasons. One, you shouldn't focus so much on gaining more links but instead obtaining high-quality ones from a litany of reputable websites. Two, there's more to SEO than the links you build. For instance, if your website isn't responsive, or able to be easily accessed from a number of devices, the aforementioned links won't matter as much. In short, there is more than one 'key' to good SEO.
"My industry is too competitive, so maybe SEO isn't needed." If you think that SEO isn't needed because you feel like you're in a heavily populated industry, you're not looking at the bigger picture. While there are certain terms you can't easily rank for early on, there are others that can be just as worthwhile. This is one of the reasons why an SEO expert may recommend going after long-tail keywords, as they are less competitive but still provide value. For any business that's looking to make headway in digital media, SEO is nothing short of vital.
"SEO doesn't take long to complete." It's easy to look at SEO as a standalone effort, but this couldn't be any further from reality. In fact, it will take several months to a year for progress to be made, even for businesses that have solid SEO strategies in place. If you don't see results right away, don't let this deter you. Stick to the process you have in place and, eventually, you'll see your hard work pay off.
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