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What Long Island SEO Experts Can Tell You About High-Converting Keywords

By Arthur Williams


Do you want to be found on Google, Bing, or any other search engine? If so, you're going to want to invest in Long Island SEO services, which will be able to account for every part of your strategy to rank. One of the most important pieces of the overall puzzle is the importance of convertible keywords. Which terms do you want to rank for that will also help you obtain results in terms of sales and leads alike? The following information will help you find the success you're looking for.

Before discussing what makes high-converting keywords what they are, it's worth discussing what exactly they are. As reputable names like fishbat.com will tell you, the keywords in question are designed to yield the most conversions. While this term is often associated with sales, it can also be used to describe any positive action by the customer, such as a request for additional information. It's the action that ultimately makes a conversion.

Once this information is firmly set in your mind, you must determine which keywords will be the highest-converting for your business. You should start by included branded keywords in your overall collection. What this does is allow you to easily obtain real estate if, for example, a user decides to search for your brand. Your website, or one of its various internal pages, should be among the first few results they see.

You should also consider customer actions and how they can influence your online rankings. To expand on this, let's say that someone wants to purchase a new car; what are some of the terms that they will search for? Are they going to focus more on location? Do they have a specific model in mind? Knowing how your user base goes about making purchases will, in theory, allow you to benefit that much more from your SEO efforts.

What about seasonality, which may be one of the most contributing factors related to high-converting keywords? Granted, this will vary depending on types of products and services that are being offered. Food and travel are among the biggest industries where seasonality plays a crucial role in marketing, SEO included. By continually updating your keyword collection so that the most targeted keywords are focused on, you'll see greater returns.




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