One may have a great product that would be beneficial to many people but they need a way to get the word out. One must introduce the product to the market and promote it before any sales can be made. Postcard marketing is a direct promotion strategy that makes use of little visually appealing pieces of cardboards to communicate a message. It is simple and flexible.
The cards are sent through the mail to a prescribed mailing list. The list usually includes previous customers and others whose purchase history and other factors suggest a high likeliness of buying this product. The production and processing is pretty simple. A professional design is advised but not absolutely necessary. If the following guidelines are followed, one can achieve the same as a professionally designed piece.
The most effective cards have a promise of value. This is an incentive of something other than just benefits and uses of the product. It could be anything from discounts to two for one offers. One should decide on a feasible perk.
The headline s the thing the recipient will see first. It must capture the attention within five seconds Failure to this, the client will read no further. They will probably toss the piece of paper in the trash or use it to wrap chewed gum. The headline should be easy to read and interesting. Twitter insists on the use of 140 characters to convey a message. One should try to limit the number of characters in the same way. This should not be done at the expense of clarity of the message though.
One can include an image that helps communicate the message. In internet promotion, images increase the rate of conversion by seven times. In this mode, use of images enhances information retention. Three days after the engagement, 65% of the mailing list will still remember the information on the card where images where used. It is an effective method of intensifying the message.
The card should have a single message. It is tempting to try to cram multiple topics or products onto the card. This will only work to scatter the attention of the beholder. The scope of the material should be limited.
Most people decide whether to read their mail by one look at the envelope. This mode of promotion does not require envelopes. The first thing the prospect will see is the headline. It also carries an advantage over email product promotion. Emails can be thought to carry viruses, therefore, limiting the number of people who will open digitally transmitted materials. This mode solves both of those problems.
Always use quality material. It should not tear easily. Paper is cheap. You will easily find a high-quality paper at a good price. Then, find a computer and printer to finish the rest of the work. Choose a good size that holds all the information without looking cramped. The design should be simple. Free money claims should be excluded. These scream fraud. They will not elicit the kind of reaction desired. There should also not be fine print. The terms on the material should prevail.
The cards are sent through the mail to a prescribed mailing list. The list usually includes previous customers and others whose purchase history and other factors suggest a high likeliness of buying this product. The production and processing is pretty simple. A professional design is advised but not absolutely necessary. If the following guidelines are followed, one can achieve the same as a professionally designed piece.
The most effective cards have a promise of value. This is an incentive of something other than just benefits and uses of the product. It could be anything from discounts to two for one offers. One should decide on a feasible perk.
The headline s the thing the recipient will see first. It must capture the attention within five seconds Failure to this, the client will read no further. They will probably toss the piece of paper in the trash or use it to wrap chewed gum. The headline should be easy to read and interesting. Twitter insists on the use of 140 characters to convey a message. One should try to limit the number of characters in the same way. This should not be done at the expense of clarity of the message though.
One can include an image that helps communicate the message. In internet promotion, images increase the rate of conversion by seven times. In this mode, use of images enhances information retention. Three days after the engagement, 65% of the mailing list will still remember the information on the card where images where used. It is an effective method of intensifying the message.
The card should have a single message. It is tempting to try to cram multiple topics or products onto the card. This will only work to scatter the attention of the beholder. The scope of the material should be limited.
Most people decide whether to read their mail by one look at the envelope. This mode of promotion does not require envelopes. The first thing the prospect will see is the headline. It also carries an advantage over email product promotion. Emails can be thought to carry viruses, therefore, limiting the number of people who will open digitally transmitted materials. This mode solves both of those problems.
Always use quality material. It should not tear easily. Paper is cheap. You will easily find a high-quality paper at a good price. Then, find a computer and printer to finish the rest of the work. Choose a good size that holds all the information without looking cramped. The design should be simple. Free money claims should be excluded. These scream fraud. They will not elicit the kind of reaction desired. There should also not be fine print. The terms on the material should prevail.
About the Author:
When you are looking for information about postcard marketing, visit our web pages today. More details are available at http://www.postcardprintnship.com now.
No comments:
Post a Comment