It is not unusual for people starting businesses to worry about money and count every penny. They sometimes try to cut costs on advertising expenses, but this is always a mistake. A professional website is essential, and if your market is local, you will also need a way to contact potential customers on a personal level. Postcard marketing is relatively cheap and extremely effective, if done correctly.
For one thing, postcards are inexpensive to print and mail. Even over sized cards are still economical tools that can be extremely effective, if you have a good mailing list. You may not be able to afford a multiple page glossy brochure advertising your business, but you could interest your clientele with eye-catching postcards and bullet points describing your product or service.
When you're on a tight budget, you need to have a good imagination. Postcards don't just have to be for mailing. You could use them as business cards left on the counters of local establishments. If you add a hole, you can use them for hang tags. They also work well at trade shows and local events where you can rent a booth and display cards outlining the services you provide.
Since you aren't making a major financial investment in the postcards, they can be great to test your target market. Sending a few out and monitoring the response will give you a good indication of what a larger mailing will accomplish. You will have some misses with your marketing campaigns. By using inexpensive materials, you can minimize the investment in a bad idea.
When you have a great advertising idea, you want to keep the particulars out of the hands of your competition for as long as possible. If you do an initial mailing before putting your promotion online or in the newspapers, you will get ahead of your competitors. You can learn a lot from what they are doing. They will certainly keep tabs on your success.
Don't be fooled into thinking your audience will remember you from just one mailing. You have to budget for consistent mailings, offers, and discounts throughout the year. This is the way you will develop a lasting brand and name recognition. Customers may not rush to your shop or office, but with a steady advertising campaign, you will see an increase in your foot traffic over time.
Since postcards don't take up much room, potential customers are more likely to keep them, especially if you are offering a discount when they present them at the time of a purchase. They will also keep them if you have a code to enter on your website for a drawing or special limited time offer. Everybody loves a deal, and the cards are a great way to present yours to the general public.
Starting a business is hard, and a lot of people fail. Many times they fail because they don't spend the money to effectively get the attention of potential customers. There are inexpensive ways to maximize your exposure, if you have enough imagination.
For one thing, postcards are inexpensive to print and mail. Even over sized cards are still economical tools that can be extremely effective, if you have a good mailing list. You may not be able to afford a multiple page glossy brochure advertising your business, but you could interest your clientele with eye-catching postcards and bullet points describing your product or service.
When you're on a tight budget, you need to have a good imagination. Postcards don't just have to be for mailing. You could use them as business cards left on the counters of local establishments. If you add a hole, you can use them for hang tags. They also work well at trade shows and local events where you can rent a booth and display cards outlining the services you provide.
Since you aren't making a major financial investment in the postcards, they can be great to test your target market. Sending a few out and monitoring the response will give you a good indication of what a larger mailing will accomplish. You will have some misses with your marketing campaigns. By using inexpensive materials, you can minimize the investment in a bad idea.
When you have a great advertising idea, you want to keep the particulars out of the hands of your competition for as long as possible. If you do an initial mailing before putting your promotion online or in the newspapers, you will get ahead of your competitors. You can learn a lot from what they are doing. They will certainly keep tabs on your success.
Don't be fooled into thinking your audience will remember you from just one mailing. You have to budget for consistent mailings, offers, and discounts throughout the year. This is the way you will develop a lasting brand and name recognition. Customers may not rush to your shop or office, but with a steady advertising campaign, you will see an increase in your foot traffic over time.
Since postcards don't take up much room, potential customers are more likely to keep them, especially if you are offering a discount when they present them at the time of a purchase. They will also keep them if you have a code to enter on your website for a drawing or special limited time offer. Everybody loves a deal, and the cards are a great way to present yours to the general public.
Starting a business is hard, and a lot of people fail. Many times they fail because they don't spend the money to effectively get the attention of potential customers. There are inexpensive ways to maximize your exposure, if you have enough imagination.
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