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Achieving Real Success Through Smart Network Marketing

By Streveler Paul


Network marketing, also known as multi-level marketing, is a sales technique, in which you act as an independent agent to directly market a product to consumers, while earning commissions from your own sales and the sales of new agents that you recruit, to market the company's product. Whether you are a company considering the use of this marketing method or an individual interested in selling a product, the following article is full of important advice to help you make sense of this, oftentimes, confusing venture.

Develop a training system before you start building your downline. Having a training program in place will save you time. A well prepared program will help you get across all the important information to your new team. Having the information to review on their own time, will help give them confidence in you and in their new business.

Which is more important, having a network or good marketing? The truth is that the network is what makes you money, but the marketing is what builds the network. That means you need to devote time to both - nurture your network to ensure they're still making you money, but push your marketing to build your network in case you have to replace low earners or quitters.

You MUST treat your network marketing strategy as a business. That means you need to make sure that everyone around you is getting ample compensation for their help. If your dentist puts your marketing material out in his office, make sure to give him something back in return. Goodwill will reap great rewards!

Always present yourself professionally. By wearing smart clothes, standing up straight and using correct speech, you will give your prospects the impression that you are a successful business owner and that you know exactly what you are doing. When you gain the respect of your prospects, it will be easier to get advice and leads from them.

Network marketers would do well to study up on relationship marketing in order to earn trust and to boost their overall profile. Knowing what a person's needs are and being able to empathize with people is a great way to gain trust and to grow your team. You need to be the proverbial people person.

When recruiting a new lead, speak to them in terms they can understand. Instead of saying why YOU like the job, listen to what they talk about and figure out why THEY would love it. Let them know about perks that fit into their lifestyle, like a flexible schedule.

Many people seem to forget that although a network marketing business is not a physical business like a store or market, it still counts as a business. Rather than taking a network marketing business lightly as if it were some kind of hobby, treat it like any real business, or your business may fail.

Get yourself listed in business exchange newsletters, papers, and magazines. Where I live there is a magazine available in every mall, subway, and office building which is called the Business Xchange. It allows businesses to swap contact information with a little blurb about what they do, and this can build both your network marketing downline and give you access to people who can help you in other ways.

You should avoid using the specialized terminology of network marketing when you speak to a potential recruit for your program. Network marketing has a host of specialized, obscure language employed to describe its peculiarities. This "shorthand" language is vital to people inside the business, but nonsensical to raw recruits. Remember to stick to plain language to avoid alienating potential recruits.

One of the most important tips anyone can remember for network marketing is to find a mentor or coach. A mentor or coach will help you through your first business year by essentially guiding your business plan to match their already well established successful business plan in order give you optimal success.




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