So your company is floundering somewhere down on the fifth page of Google and you have no traffic to your website. You know you are good at what you do - but it does not matter because nobody can find you.
Getting a highly ranked website on Google may seem obscure and tedious, but it's a critical component of internet marketing. Before you hire an SEO company to help you improve your ranking in search engine results, there are several factors you should take into consideration.
Many people use their phones to find information, so it's important to have a website that's mobile friendly. If your website doesn't have proper mobile interface installed, it could negatively affect your ranking on Google. Wordpress enables you to create and manage a mobile friendly version of your site. Themes and plugins available through Wordpress makes it easier for people to browse your website on their mobile devices.
Another thing to think about is whether your site provides anything of value other than just sales content - writing or hiring somebody to write a blog related to your business and its services can help a lot. For example, if you are a landscape gardener you could write articles about how to deal with common garden pests without using chemicals, the proper use of outdoor lighting or color theory as it relates to plants in small gardens. This is called content marketing and it encourages people to stay on your site and read more pages, which then improves your search rank.
You should also always include sharing options for the most popular social networks - at least Facebook and Twitter. If all of this seems overwhelming, especially as it seems Google changes how they rank sites constantly, then you should definitely hire a professional.
If you need help with SEO services, find a professional who can help you optimize your website and get customers.
Getting a highly ranked website on Google may seem obscure and tedious, but it's a critical component of internet marketing. Before you hire an SEO company to help you improve your ranking in search engine results, there are several factors you should take into consideration.
Many people use their phones to find information, so it's important to have a website that's mobile friendly. If your website doesn't have proper mobile interface installed, it could negatively affect your ranking on Google. Wordpress enables you to create and manage a mobile friendly version of your site. Themes and plugins available through Wordpress makes it easier for people to browse your website on their mobile devices.
Another thing to think about is whether your site provides anything of value other than just sales content - writing or hiring somebody to write a blog related to your business and its services can help a lot. For example, if you are a landscape gardener you could write articles about how to deal with common garden pests without using chemicals, the proper use of outdoor lighting or color theory as it relates to plants in small gardens. This is called content marketing and it encourages people to stay on your site and read more pages, which then improves your search rank.
You should also always include sharing options for the most popular social networks - at least Facebook and Twitter. If all of this seems overwhelming, especially as it seems Google changes how they rank sites constantly, then you should definitely hire a professional.
If you need help with SEO services, find a professional who can help you optimize your website and get customers.
About the Author:
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