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Long Island Advertising Agencies: What Was Six Degrees?

By Robert Sutter


Technology comes with its fair share of history, which makes sense. After all, growth is something that we can easily track, even when it comes to the social media websites we use on a routine basis. This brings us to Six Degrees, which is a name that most people might not be familiar with. As you'll come to learn, with the help of Long Island advertising agencies, Six Degrees played its own part in creating social media as we know it today.

If you don't what Six Degrees is, you should know that many people view it as the first social media website to come into existence. As a matter of fact, it predates MySpace, which many people mistakenly call the first. In any event, Six Degrees gained attention when it launched in 1997, in large part due to how it allowed users to create lists of connections, friends and family members alike. While simple by today's standards, a Long Island advertising agency will tell you that it was a tremendous feature during the late 90s.

Companies such as fishbat will tell you that Six Degrees enjoyed a modest amount of success. As a matter of fact, it obtained a few million users, which meant tremendous usage of the feature mentioned earlier. The grown wasn't quite as expansive, though, since not everyone had immediate access to the Internet during that time. Six Degrees also generated more and more spam accounts later on in its life, which didn't exactly help the site in the long run.

Six Degrees was soon sold to YouthStream Media Networks, in 1999, for a total of $125 million. The site itself would ultimately close down in 2001, which ended the first-ever social media site's short run. Maybe Six Degrees would have lasted longer, or perhaps continued to thrive today, if the Internet was more robust back then. The site's features were interesting at the start, but failed to yield consistent engagement. It made sense why Six Degrees would shut its doors.

Hopefully this information has given you a better understanding of Six Degrees and the impression it made. Even though it didn't have the longest run, one could make the argument that the sites we enjoy today owe something to it. Six Degrees is definitely old-school compared to what we have now. Nonetheless, it's a neat nugget of history that's worth learning about, particularly by those who pride themselves on being social media enthusiasts.




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