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Meta Descriptions & Their Worth To Long Island SEO

By Rob Sutter


Anyone who has searched for websites will tell you that certain elements play into eventual success. Meta descriptions are worth talking about, in this respect, and I am sure that any Long Island SEO expert can say the same. However, those on the outside may be curious to know why this is such an important topic to cover. For those who are looking to obtain as much information as possible, the following details should make the quest for knowledge easier.

For those who do not know, meta descriptions are seen as small blurbs which exist underneath the link for any website on Google, Bing, or what have you. These descriptions work well for informational reasons, but to say that their value ends here would be nothing short of a fabrication. In fact, they can impact a website's ranking on Google, which is crucial for Long Island SEO success. The idea that many people are unfamiliar with this level of importance means that knowledge is that much more valuable.

One of the reasons why meta descriptions matter is that Google takes to them. In fact, well-written descriptions can have a positive influence on how well your website ranks, meaning that you're not going to want to leave them out of your marketing strategy. Even if they are simplistic on the surface, it will not matter. As a matter of fact - and we will get into this next - the descriptions which get to the point sooner are usually the most effective in the long run.

For those who are looking to write effective meta descriptions, reputable authorities like fishbat will tell you to abstain from repetition. In other words, you do not want multiple pages of your website to have the same description, as Google will pick up on this and possibly penalize you as a result. You also want to keep things rather concise; around 160 characters or so will suffice. These are just a few tips that Long Island SEO experts can bring to your attention.

If you own a website and you want it to rank highly, it goes without saying that meta descriptions will be required. Of course, there's more than goes into this process than simply typing words and hitting the Enter key. More than anything else, you have to exercise care, as the content fitted into said description will determine whether or not visitors will be immediately drawn to your content. From that point on, it's ensuring that they'll stick around for the long haul.




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