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Using International Lobbying Firms Successfully

By Ruthie Livingston


The world of politics is complex and has multiple ramifications that branch out in all directions. Sometimes people in government need the help of international lobbying firms to help plead their various issues and causes. These professional entities can spearhead a program to enact legal change or alter public opinion for the better. Some projects never get off the ground without them, making lobbying central to the political task.

Politicians have varying degrees of influence in their realm reflecting their track records and time in office. They enjoy vast influence in many cases as they rise through the ranks. They can use lobbyists to further a program in the public eye or with Congress for the purposes of legislation. This ploy gives them additional power to achieve their many goals.

It is all about power and connections so experience weighs highly when selecting a lobbying firm. It must be in the relevant field. Then the ability to sway public or legislative opinion comes into play. It is odd that such illustrious efforts have garnered a negative reputation as influence-seekers. It should depend on the particular merits of the cause.

Large lobbying firms must therefore know the ins and outs of the process and their limitations. They work within parameters that they know are particularly effective. They want to put the odds on the side of the politician or company who has hired them. Even non-profits can avail themselves of their services to promote a worthy cause. Thus, the lobbyists are working with issues that impact the good of the people at large. This becomes a good way to assuage their reputation.

Lobbying firms are chosen based on need. If issues extend beyond the country, an international company is desirable. If not, a smaller domestic firm might suffice. You must inquire and get referrals to be sure of who you are hiring. Success is often correlated with the background and experience of a lobbyist. When it comes to government legislation, there is no better route. It is almost expected. Many non-profits have used the practice with good results as well. They have programs to support and they cannot achieve funding on their own.

Most lobbying occurs within the arena of legislation as it is ongoing. Politicians who are expected to make decisions on behalf of others prefer to be in the know. It can be done efficiently through the lobbying system. The importance of the right people cannot be overemphasized. You can do research, check credentials, look at track records, and get referrals. You have to consider domestic versus international reach and what knowledge is required.

It is difficult to anticipate results and you must rely on a combination of instincts and good judgment. There is no replacement for the right skills. Results are best attained with experience, as in any field. You want to put the odds on your side.

Thus background and experience must be weighed and assessed any way you can. Length of time in the lobbying field is mandatory to guarantee best results. An interest in the issue at hand follows suit. It comes down to a combination of qualifications to make the best and wisest choice.




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