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Facebook & The Long Island SEO Do's & Don'ts

By Paula Hess


Facebook, when used properly, can be one of the most valuable tools for Long Island SEO purposes. Given the fact that it such a massive audience, not to mention various functions, it's easy to imagine why marketers would like to implement this in their work. However, just as this site can be used in right ways, there are wrong ways it can be utilized as well. For this reason, I would like to discuss just a few of the do's and don'ts associated with Facebook.

Do be as authentic as possible. Those who are active on social media know when a company is being disingenuous. For the most part, they can see right through false behavior, meaning that it's important for Long Island SEO specialists to be as real on Facebook as possible. When this happens, it's easier for people to become engaged, thereby potentially being consumers. This is just one point of interest that firms like fishbat can cover.

Don't overlook the importance of engagement. Depending on how well your Facebook page is maintained, you might find yourself seeing a number of comments. While this is great from a Long Island SEO standpoint, being engaged matters just as much. Instead of simply letting those comments fall by the wayside, try to interact and receive a gauge on what they like. This will help you make the most out of Facebook that you can.

Do keep up with stories as they appear. Facebook is not short on news stories, and it's possible that you will come across a number of these during your time on the site. To say that said stories matter would be an understatement, seeing as how they gain many clicks and reads. As a result, it would make sense for you to share them on your own page, bringing more eyes on them. If this is done, the buzz that can be created will be nothing short of tremendous.

Don't be shy about adding images. When running ads on your Facebook page, it's in your best interest to incorporate images. Even though you can write the most engaging content in the world, it might not be able to gain nearly as much traction without the right images. As a result, you should try to include relevant images, making ensure that they fit with the messages you're trying to send. This is yet another way to make the most out of Facebook.




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