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Using Marketing Automation Systems Helps You Build A Bigger Business

By Daphne Bowen


When you were marketing, in the old days, you spent a lot of time writing notes on paper with a pen or pencil. You sent drawings, through the mail, drawn with a pencil or India ink. You spent quite a bit of time on the phone and do not even think about the time you spent, online, at the post office. That is why you can breathe a sigh of relief when you hear about all of the marketing automation systems that are available, now.

The computer started the automatic revolution as it made many things easier and better looking. Mail merge helped print individual form letters, personalized in a way that the typewriter had always took so long to do. The stack of mail still needed to go to the post office, with the appropriate amount of postage and responses took days if not weeks to document.

Turning your attention to automation, we can thank the Internet for accessibility to all of the services, software and assistance you can count on every day. This World Wide Web makes all of this automation possible and through it, the acquisition of the potential clients to which you are marketing. This information sharing and ecommerce platform opens all of the options you need for success.

That blog or website you know needs to be built is something that must have a lot of content uploaded to it. That is something that can be automated. That is software that scours other sites and captures articles that can make you an authority on the subject you are dealing with. People enjoy reading about the subject, especially if you have information that can help solve a problem.

The major automated system that is critical for relationship building is an auto responder. Many marketers will not consider setting up a campaign without one. It is a piece of computer code that installs a capture form on your site. For value received, such as a free report or article, a visitor will enter their email address. This belongs to that list you hear about and this auto responder sends emails to this list on a regular schedule without anything else coming from you.

Since people will not buy from or do business with someone they do not trust or even know, the emails that will be sent out fulfill this function. The system will automatically send emails dealing with new information, new products or updates that assist the potential clients to solve some issue. This relationship building function is able to do this as a set it and forget it system which makes it possible to work on other tasks while emails are whirling back and forth.

Other automatic systems can submit articles to various article directories and to other blogs allowing this. Article marketing has become and is still very effective as a low cost tool to bring people to your site to get captured by the auto responder. Software that can submit advertising pieces to free and paid advertising sites will help you get noticed as well.

The amount of time you spend in productive activities, apart from those that are automated allows you to create the wealth that you should be making. Those automated things happen while you are busy with the more productive side of things. All of this means you can spend your time working on the next big launch and going to the bank.




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