A good logo designer is worth his or her weight in gold. Companies are increasingly demanding better and more relevant CI logo design. They want just the right image to represent their brand succinctly and with character. They want identification that survives the digital era.
A logo is basically an ideogram that takes a special eye to create. It is based on the company name, product, and or service. It must be original and clearly read. Working with company reps helps a designer focus their attention on just the right elements to make sure the best match is devised. Creativity is of the essence, but common sense plays a vital role as well.
Every trademark should appeal to the target audience or it is not doing its job. It must also appeal to the company executives who have a given concept in mind. Experimentation usually takes place within limits. However, you do have colors and fonts to play with in varying proportions and sizes. Ultimately, the designer's final work should be successful in any location from print or digital ad to website and letterhead.
Simplicity is the first rule of the graphic arts. This is not the time for complexity and overly ornate design. The target market must perceive it in an instant whether on letterhead, a packing box, or a website. The same holds true for a digital or print ad. It has to have impact and clarity. Fonts and colors, and other design elements, fall into place when you heed this principle.
Color may or may not be used, and when it does, it speaks volumes so choose wisely. Fonts are legion so pick one that is interesting and appealing. Size matters in relationship to any drawn image. You are building a concept in the logo and it must ring true. Also consider your market. What you do for children varies greatly from what you create for senior citizens. Put yourself in the viewer's place to be sure.
It pays to look at the competition, of course, as long as you don't imitate. Designs can also be faddish and limited to a given time. Try something universal but modern using the basic principles of design. See what has been successful for the big companies in the past. Defer to them when making decisions for best contemporary results.
Balance, size and proportion: these are key words in graphic design and they apply to logos as well. Trying out different variations will bring you to the best result. You must, of course, apply your handiwork to the actual final location to be sure it is suitable. What looks good enlarged may be weak in a small size. In the long run, however, it is all about the company product or service as embodied in one limited design.
The logo chosen must work well with the company tag line in advertising and public relations promotion. It is like a team that goes hand in hand to represent the enterprise. Be sure everything used for a business works in tandem for a unified message. This is the heart of branding and the root of business success.
A logo is basically an ideogram that takes a special eye to create. It is based on the company name, product, and or service. It must be original and clearly read. Working with company reps helps a designer focus their attention on just the right elements to make sure the best match is devised. Creativity is of the essence, but common sense plays a vital role as well.
Every trademark should appeal to the target audience or it is not doing its job. It must also appeal to the company executives who have a given concept in mind. Experimentation usually takes place within limits. However, you do have colors and fonts to play with in varying proportions and sizes. Ultimately, the designer's final work should be successful in any location from print or digital ad to website and letterhead.
Simplicity is the first rule of the graphic arts. This is not the time for complexity and overly ornate design. The target market must perceive it in an instant whether on letterhead, a packing box, or a website. The same holds true for a digital or print ad. It has to have impact and clarity. Fonts and colors, and other design elements, fall into place when you heed this principle.
Color may or may not be used, and when it does, it speaks volumes so choose wisely. Fonts are legion so pick one that is interesting and appealing. Size matters in relationship to any drawn image. You are building a concept in the logo and it must ring true. Also consider your market. What you do for children varies greatly from what you create for senior citizens. Put yourself in the viewer's place to be sure.
It pays to look at the competition, of course, as long as you don't imitate. Designs can also be faddish and limited to a given time. Try something universal but modern using the basic principles of design. See what has been successful for the big companies in the past. Defer to them when making decisions for best contemporary results.
Balance, size and proportion: these are key words in graphic design and they apply to logos as well. Trying out different variations will bring you to the best result. You must, of course, apply your handiwork to the actual final location to be sure it is suitable. What looks good enlarged may be weak in a small size. In the long run, however, it is all about the company product or service as embodied in one limited design.
The logo chosen must work well with the company tag line in advertising and public relations promotion. It is like a team that goes hand in hand to represent the enterprise. Be sure everything used for a business works in tandem for a unified message. This is the heart of branding and the root of business success.
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