Disney has hit something of a goldmine when "Frozen" was released. It reached some of the highest levels of commercial success for the company in question, ranging from DVD purchases to overall merchandise. As a result of all of this success, mainstream or otherwise, it was only a matter of time until Disney announced a sequel. It has to be advertised well, though, and I believe that this is where an online marketing company may come into play.
"Frozen 2" will not reach screens, around the world, until 2018. As a result, I think that this gives potential viewers ample time to discuss possible storyline rumors and new additions to the cast as well. The original "Frozen" has been viewed as a success from a storytelling standpoint, as far as Disney films are concerned, meaning that the sequel has large shoes to fill. For the sake of this piece, though, I'd like to discuss the potential marketing endeavors that could be carried out en route to said sequel.
There are many reasons why "Frozen" earned success at the onset. One of the most prominent, from a business standpoint, was the degree of advertising put into the brand. More than a year after its initial release, it's not out of the ordinary to step into a toy store or general retail outlet and find copious amounts of "Frozen" merchandise. Everything from DVDs to toys are sold, in massive amounts, which has amplified this movie's success further.
According to firms like fishbat, social media has become something of a window to the world. More than anything else, it is able to help us interact with individuals and companies alike, which has its advantages from a marketing standpoint. Disney may be able to craft several posts on Facebook, for example, but to do so while addressing a specific audience is another story. Optimal times for posting would be just one focus for any online marketing company to cover.
The question must be asked: can "Frozen 2" reach a high level of success? While it remains to be seen if it'll trump the first movie, in terms of sales and overall quality, I have to believe that it'll gain tremendous traction based on the name alone. "Frozen" has become something of a cash cow for Disney, so why shouldn't the sequel make money as well? Provided it is made well, which shouldn't be a problem, I'm sure that "Frozen 2's" enjoyment will be matched by its advertising push.
"Frozen 2" will not reach screens, around the world, until 2018. As a result, I think that this gives potential viewers ample time to discuss possible storyline rumors and new additions to the cast as well. The original "Frozen" has been viewed as a success from a storytelling standpoint, as far as Disney films are concerned, meaning that the sequel has large shoes to fill. For the sake of this piece, though, I'd like to discuss the potential marketing endeavors that could be carried out en route to said sequel.
There are many reasons why "Frozen" earned success at the onset. One of the most prominent, from a business standpoint, was the degree of advertising put into the brand. More than a year after its initial release, it's not out of the ordinary to step into a toy store or general retail outlet and find copious amounts of "Frozen" merchandise. Everything from DVDs to toys are sold, in massive amounts, which has amplified this movie's success further.
According to firms like fishbat, social media has become something of a window to the world. More than anything else, it is able to help us interact with individuals and companies alike, which has its advantages from a marketing standpoint. Disney may be able to craft several posts on Facebook, for example, but to do so while addressing a specific audience is another story. Optimal times for posting would be just one focus for any online marketing company to cover.
The question must be asked: can "Frozen 2" reach a high level of success? While it remains to be seen if it'll trump the first movie, in terms of sales and overall quality, I have to believe that it'll gain tremendous traction based on the name alone. "Frozen" has become something of a cash cow for Disney, so why shouldn't the sequel make money as well? Provided it is made well, which shouldn't be a problem, I'm sure that "Frozen 2's" enjoyment will be matched by its advertising push.
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