If you want to increase your traffic and sales then you should seriously consider implementing video marketing in your business. Videos are a great way to communicate a direct message to your potential customers or prospects. The more you know about the science behind creating promotional videos for your business the more success you'll be able to have.
If you need to sell your product or service using video then try to focus on these things to generate the best results. Make it fun, if you create a boring video that is 30 minutes long most people will not stick around for more than 15 minutes. Focus on creating information that is valuable to the viewer but at the same time is fun to watch. If you need a longer sales video then you can divided it into a video series that the viewer can enjoy without spending too much time.
You have a small window of time to get attention from viewers. That's why the first few seconds are so important. You should use an unusual perspective or hook to draw them in for the duration of the video. If you are using the video to tempt people to buy a product and/or service, you must provide a link for them to use to make the purchase. It's a good idea to have the link play within the video player. This way, this link will be there in case people end up sharing the video somewhere else.
The call to action in your videos is something that most video marketers don't do properly. At the end of your video you should always have a strong call to action where you tell the viewer what you want them to do. That could be watch another of your videos, visit another website or clicking the buy button. But having a call to action is the way to transfer your viewer from one place to the other.
By now hopefully you can see that creating videos for your business takes some planning. But the more you understand and learn about the science of making good videos the more chances of success you'll have with your video marketing campaigns.
If you need to sell your product or service using video then try to focus on these things to generate the best results. Make it fun, if you create a boring video that is 30 minutes long most people will not stick around for more than 15 minutes. Focus on creating information that is valuable to the viewer but at the same time is fun to watch. If you need a longer sales video then you can divided it into a video series that the viewer can enjoy without spending too much time.
You have a small window of time to get attention from viewers. That's why the first few seconds are so important. You should use an unusual perspective or hook to draw them in for the duration of the video. If you are using the video to tempt people to buy a product and/or service, you must provide a link for them to use to make the purchase. It's a good idea to have the link play within the video player. This way, this link will be there in case people end up sharing the video somewhere else.
The call to action in your videos is something that most video marketers don't do properly. At the end of your video you should always have a strong call to action where you tell the viewer what you want them to do. That could be watch another of your videos, visit another website or clicking the buy button. But having a call to action is the way to transfer your viewer from one place to the other.
By now hopefully you can see that creating videos for your business takes some planning. But the more you understand and learn about the science of making good videos the more chances of success you'll have with your video marketing campaigns.
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